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144 feet W X 8 feet H. 12 lenticular phased tiles of 48” W X 96” H 


2 phase transitions. Lenticular Flip

The animation of 2 images. A quick transition of 2 images, each vanishing and then reappearing from one to another, is ideal for demonstrating “ cause & effects “ or “ before & after “

Lenticular Storyboards

Demonstration of Eaton’s products in various mechanical operations in the field of Hydraulics, Aerospace, Vehicles, both Industrial and consumers to name a few.

Softmotion 3D partnered with New York based museum exhibition design firm Ralph Applebaum Associates, to design and fabricate the showcase installed at their Cleveland Experience Center in Cleveland, OH.

The medium of lenticular photography beautifully suits the Eaton Experience Center’s objective, to provide education on their products. The lenticular medium projects a world that is moving through space and drifting through time.

Lenticular prints actively engage the viewer, whose own movement animates them. As the viewers move around the images, they can see them come to life before their own eyes and they can appreciate the features of Eaton Corporation’s products in a hydraulic, electrical or motorized environment. 

SEGD Merit Award 2014:

Eaton Experience Center is a large-scale immersive multimedia installation integrated into the main atrium space of the Eaton Center in Cleveland, Ohio. It was created to help communicate Eaton's values and strengths to employees, customers, suppliers, business partners, media, and government and civic leaders and to provide a communal space for employee and talent acquisition events. Visitors enter the building via the Entry Gallery. Along one wall of this curved, day-lit walkway is a 144-foot-long lenticular graphic mural that subtly animates the space as people pass by, offering an artistic view of the breadth and depth of Eaton solutions while providing inspirational messages about how Eaton solutions benefit people every day.


Softmotion, Logo

Since 1997, Softmotion 3D has been one of the leading 3D lenticular medium producer for designers, fine artists and architects around the globe. Browse some of these projects here at:

As you will see, the quality of our work is unsurpassed, and our pricing structure makes the finest 3D lenticular art accessible.

Please contact us with your inquiry at:,

We welcome the opportunity to explore the possibilities with you. 


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Lenticular Printing Educational Resources

Source Article
Wikipedia Lenticular Printing
Print Action Lenticular Printing Services
Printing News Lenticular Printing Guide Lenticular Printing Definition
Your Dictionary Lenticular Printing - Computer Definition
Marriam-Webster Definition of Lenticular Printing
Sign Media A Growing Market for Lenticular Displays
Instructables 3D Lenticular Printing
Heidelberg Lenticular Printing Applications
Explain That Stuff How Lenticular Printing Works
FESPA Lenticular Printing Explained
AGFA Graphics Lenticular Printing on AGFA Graphics Flatbed Printers
Fine Art America Lenticular Art
All Posters Lenticular Posters
LA Times George Legrady's Lenticular Photographs
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