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Burberry Lenticular Kisses Campaign

Burberry Group is a British luxury fashion house, distributing clothing, fashion accessories and licensing fragrances worldwide. They came to Softmotion 3D for the production of their Burberry Kisses campaign

• Customer: Burberry
• 24 frames lenticular animations

Burberry Lenticular Animation

Lenticular Windows Layout

Burberry Kisses Campaign

The Burberry marketing team considered that the lenticular 3D medium was more likely to catch the passerby’s attention, and keep the viewers captive for a much longer period of time in their window displays.

They transformed their window display in an interactive space to draw customers in store. A static 2D image, albeit beautifully printed, will never have the impact and stopping power of lenticular projected animated kisses to the viewers outside the stores. Another good example where the power of Softmotion 3D lenticular prints was exploited successfully.

Technique: Lenticular Animation

A series of images coming together to create seamless motion, with video-like sequence that will bring visuals to life. 

The illusion of motion actually comes from either a selection of digital betacam frames or sequential still images. This lenticular animation effect is great for emphasizing body movement or mechanical action.

Consumers Impact 

Simply stated, the Softmotion 3D lenticular medium attracts attention. Savvy marketers know that in today’s retail environment, over half of all purchased are unplanned, and shoppers are faced with hundreds of choices while strolling down store aisles.

In an independent study made by Product Acceptance & Research Inc., test were conducted to measure sales using a static conventional 2D display and sales using a motion display, such as a Softmotion 3D lenticular medium.

Sales volume in stores where static display were used increased by an average of 56%, while stores that used the motion display, such as the Burberry lenticular window display, reported increases of up to 107% - a 51% increase over traditional static 2D displays.

Lenticular Printing Educational Resources

Source Article Source Article Source Article
Wikipedia Lenticular Printing Merriam-Webster Definition of Lenticular Printing FESPA Lenticular Printing Explained
Print Action Lenticular Printing Services Sign Media A Growing Market for Lenticular Displays AGFA Graphics Lenticular Printing on AGFA Graphics Flatbed Printers
Printing News Lenticular Printing Guide Instructables 3D Lenticular Printing Fine Art America Lenticular Art
Vuethru Lenticular Library Lenticular Videos Heidelberg Lenticular Printing Applications All Posters Lenticular Posters
Your Dictionary Lenticular Printing - Computer Definition Explain That Stuff How Lenticular Printing Works LA Times George Legrady's Lenticular Photographs
Human Eyes Lenticular Manuals Lenticular Manuals Imagiam Lenticular Software Lenticular Printing Lenticular Software Applications Applications
Lenticular Software Designer 3D Software Lenticular Software Solutions Triaxes Articles Lenticular Lenses Explained Lenticular Blog
How Motion Cards Works How Stuff Works Lenticular Basics Basics of Lenticular Lenticular Wall Art Gallery Lenticular Wall Art